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Trent Seltzer
Trent Seltzer
Associate Professor of Public Relations, Texas Tech University
Verified email at ttu.edu
Title
Cited by
Cited by
Year
Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles
DS Bortree, T Seltzer
Public relations review 35 (3), 317-319, 2009
9652009
Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter
S Rybalko, T Seltzer
Public relations review 36 (4), 336-341, 2010
8852010
The revolution will be networked: The influence of social networking sites on political attitudes and behavior
W Zhang, TJ Johnson, T Seltzer, SL Bichard
Social Science Computer Review 28 (1), 75-92, 2010
8632010
The dialogic potential of weblogs in relationship building
T Seltzer, MA Mitrook
Public relations review 33 (2), 227-229, 2007
4782007
First-and second-level agenda-building and agenda-setting effects: Exploring the linkages among candidate news releases, media coverage, and public opinion during the 2002 …
S Kiousis, M Mitrook, X Wu, T Seltzer
Journal of Public Relations Research 18 (3), 265-285, 2006
3502006
Toward a model of political organization–public relationships: Antecedent and cultivation strategy influence on citizens' relationships with political parties
T Seltzer, W Zhang
Journal of Public Relations Research 23 (1), 24-45, 2010
1362010
Two sides of the coin: Assessing the influence of social network site use during the 2012 US presidential campaign
W Zhang, T Seltzer, SL Bichard
Social Science Computer Review 31 (5), 542-551, 2013
1012013
Transparency tested: The influence of message features on public perceptions of organizational transparency
D Holland, A Krause, J Provencher, T Seltzer
Public Relations Review 44 (2), 256-264, 2018
892018
United we stand? Online social network sites and civic engagement
TJ Johnson, W Zhang, SL Bichard
A networked self, 193-215, 2010
862010
PR in the ER: Managing internal organization–public relationships in a hospital emergency department
T Seltzer, E Gardner, S Bichard, C Callison
Public Relations Review 38 (1), 128-136, 2012
462012
Another piece of the puzzle: Advancing social capital theory by examining the effect of political party relationship quality on political and civic participation
W Zhang, T Seltzer
International Journal of Strategic Communication 4 (3), 155-170, 2010
442010
Practicing transparency in a crisis: Examining the combined effects of crisis type, response, and message transparency on organizational perceptions
D Holland, T Seltzer, A Kochigina
Public relations review 47 (2), 102017, 2021
402021
From advocacy to accommodation: A case study of the Orlando Magic's public relations efforts to secure a new arena
MA Mitrook, NB Parish, T Seltzer
Public Relations Review 34 (2), 161-168, 2008
402008
Debating healthcare reform: How political parties' issue-specific communication influences citizens' perceptions of organization-public relationships
T Seltzer, W Zhang
Journalism & Mass Communication Quarterly 88 (4), 753-770, 2011
372011
Influence of responsiveness, accessibility, and professionalism on journalists’ perceptions of Southwest Airlines public relations
C Callison, T Seltzer
Public Relations Review 36 (2), 141-146, 2010
362010
Measuring the impact of public relations: Using a coorientational approach to analyze the organization-public relationship
T Seltzer
Gainesville, FL: Institute for Public Relations. Retrieved January 13, 2011, 2006
292006
Smart friendly liars: Public perception of public relations practitioners over time
C Callison, PF Merle, T Seltzer
Public Relations Review 40 (5), 829-831, 2014
282014
The role of expert opinion in framing media coverage of the Heisman Trophy race
T Seltzer, M Mitrook
Journal of Sports Media 4 (2), 1-29, 2009
262009
Two sides to every story: Using coorientation to measure direct and meta-perspectives of both parties in organization-public relationships
T Seltzer, M Mitrook
Public Relations Journal 3 (2), 1-24, 2009
242009
Vicarious interaction: The role of observed online communication in fostering organization-public relationships
N Lee, T Seltzer
Journal of Communication Management 22 (3), 262-279, 2018
232018
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