| Comparative versus noncomparative advertising: A meta-analysis D Grewal, S Kavanoor, EF Fern, C Costley, J Barnes Journal of Marketing 61 (4), 1-15, 1997 | 470 | 1997 |
| Meta Analysis of Involvement Research. CL Costley Advances in consumer research 15 (1), 1988 | 224 | 1988 |
| Customer engagement in evolving technological environments: synopsis and guiding propositions LD Hollebeek, DE Sprott, TW Andreassen, C Costley, P Klaus, ... European Journal of Marketing 53 (9), 2018-2023, 2019 | 173 | 2019 |
| Selective recall and information use in consumer preferences CL Costley, M Brucks journal of Consumer Research 18 (4), 464-474, 1992 | 156 | 1992 |
| Consumer affective reactions to product problems when the timing of warranty expiration varies WM Lassar, VS Folkes, D Grewal, C Costley Journal of Business Research 42 (3), 265-270, 1998 | 49 | 1998 |
| Capturing their dream: Video diaries and minority consumers C Brown, C Costley, L Friend, R Varey Consumption, Markets and Culture 13 (4), 419-436, 2010 | 47 | 2010 |
| Spirals of distrust vs spirals of trust in retail customer service: consumers as victims or allies LA Friend, CL Costley, C Brown Journal of Services Marketing 24 (6), 458-467, 2010 | 47 | 2010 |
| Presentation medium and spontaneous imaging effects on consumer memory C Costley, S Das, M Brucks Journal of Consumer Psychology 6 (3), 211-231, 1997 | 39 | 1997 |
| How consumer heterogeneity muddles the international advertising debate S Koslow, C Costley International Journal of Advertising 29 (2), 221-244, 2010 | 37 | 2010 |
| Price Awareness of Consumers Exposed to Intense Retail Rivalry: A Field Study. K Seiders, CL Costley Advances in Consumer Research 21 (1), 1994 | 32 | 1994 |
| Happiness, consumption, and being C Costley, L Friend, E Meese, C Ebbers, LJ Wang Consumer culture theory, 209-240, 2007 | 30 | 2007 |
| Respect in the Marketplace C Costley, L Friend, P Babis Journal of Research for Consumers, 1, 2005 | 21 | 2005 |
| Dissatisfaction and distrust M FitzPatrick, L Friend, C Costley Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2004 | 19 | 2004 |
| Personality-based consumer engagement styles: conceptualization, research propositions and implications LD Hollebeek, JU Islam, K Macky, T Taguchi, C Costley, D Smith Handbook of research on customer engagement, 224-244, 2019 | 18 | 2019 |
| Embodied self-authentication D Hopper, CL Costley, LA Friend Australasian Marketing Journal 23 (4), 319-324, 2015 | 15 | 2015 |
| Marketplace wisdom and consumer experience: Redefining sustainability D Kadirov, R Varey Open Access Victoria University of Wellington| Te Herenga Waka, 2005 | 12 | 2005 |
| Features of value co-creation process: A multiple actors view Y Rashid, R Varey, C Costley 2013 Naples Forum on Service, 1 11, 2013 | 11 | 2013 |
| Publicité comparative versus non comparative: une méta-analyse D Grewal, S Kavanoor, EF Fern, C Costley, J Barnes Recherche et Applications en Marketing (French Edition) 13 (2), 73-94, 1998 | 10 | 1998 |
| PRODUCT KNOWLEDGE AS AN EXPLANATION FOR AGE-RELATED DIFFERENCES IN CHILDREN'S COGNITIVE RESPONSES TO ADVERTISING. CL Costley, M Brucks Advances in consumer research 14 (1), 1987 | 9 | 1987 |
| Finding ourselves in images: a cultural reading of trans-Tasman identities RM Denny, PL Sunderland, J Smart, C Christofi Journal of Research for Consumers 8, 1-10, 2005 | 7 | 2005 |
Dhruv GrewalProfessor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson CollegeVerified email at babson.edu
