Marcelo Vinhal Nepomuceno
Marcelo Vinhal Nepomuceno
Associate Professor of Marketing, HEC Montreal
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How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns
MV Nepomuceno, M Laroche, MO Richard
Journal of Retailing and Consumer Services 21 (4), 619-629, 2014
Testosterone and domain-specific risk: Digit ratios (2D: 4D and rel2) as predictors of recreational, financial, and social risk-taking behaviors
E Stenstrom, G Saad, MV Nepomuceno, Z Mendenhall
Personality and Individual Differences 51 (4), 412-416, 2011
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
M Laroche, MV Nepomuceno, MO Richard
Journal of Consumer Marketing, 2010
The impact of materialism and anti-consumption lifestyles on personal debt and account balances
MV Nepomuceno, M Laroche
Journal of Business Research 68 (3), 654-664, 2015
Relationship between intangibility and perceived risk: moderating effect of privacy, system security and general security concerns
MV Nepomuceno, M Laroche, MO Richard, A Eggert
Journal of Consumer Marketing, 2012
Human values and attitudes toward bank services in Brazil
MV Nepomuceno, JB Porto
International Journal of Bank Marketing, 2010
Shame on You: When Materialism Leads to Purchase Intentions Toward Counterfeit Products
A Davidson, MV Nepomuceno, M Laroche
Journal of Business Ethics 155 (2), 479–494, 2019
When Materialists Intend to Resist Consumption: The Moderating Role of Self-Control and Long-Term Orientation
MV Nepomuceno, M Laroche
Journal of Business Ethics 143 (3), 467-483, 2017
Congruency of humour and cultural values in print ads: Cross-cultural differences among the US, France and China
MVNMOR Michel Laroche
International Journal of Advertising 33 (4), 681-705, 2014
What's So Funny? The Use of Humor in Magazine Advertising in the United States, China, and France
M Laroche, MV Nepomuceno, L Huang, MO Richard
Journal of Advertising Research 51 (2), 404-416, 2011
Validação da escala de julgamento e significado do produto
MV Nepomuceno, CV Torres
Estudos de Psicologia (Natal) 10 (3), 421-430, 2005
The Ecological Impact of Anticonsumption Lifestyles and Environmental Concern (vol 37, pg 245, 2018)
MI Kropfeld, MV Nepomuceno, DC Dantas
Testosterone & gift-giving: Mating confidence moderates the association between digit ratios (2D:4D and rel2) and erotic gift-giving
MV Nepomuceno, G Saad, E Stenstrom, Z Mendenhall, F Iglesias
Personality and Individual Differences 91 (March), 27-30, 2016
Testosterone at your fingertips: Digit ratios (2D: 4D and rel2) as predictors of courtship-related consumption intended to acquire and retain mates
MV Nepomuceno, G Saad, E Stenstrom, Z Mendenhall, F Iglesias
Journal of Consumer Psychology 26 (2), 231-244, 2016
Advances on the measure of judgment and meaning of the product for Brazil
S Alfinito, MV Nepomuceno, CV Torres
REMark – Revista Brasileira de Marketing 11 (2), 148-173, 2012
The Self-Deceived Consumer: Women’s Emotional and Attitudinal Reactions to the Airbrushed Thin Ideal in the Absence Versus Presence of Disclaimers
S Borau, MV Nepomuceno
Journal of Business Ethics 154 (2), 325–340, 2019
Do I Fear Death? The Effects of Mortality Salience on Anti-Consumption Lifestyles
MV Nepomuceno, M Laroche
Journal of Consumer Affairs 50 (1), 124-144, 2016
Avanços teóricos e metodológicos das pesquisas sobre julgamento e significado do produto no Brasil
MV Nepomuceno, RB Porto, H Rodrigues
Revista Psicologia: Organizações e Trabalho 6 (1), 107-137, 2006
Consumer resistance: From anti-consumption to revenge
MV Nepomuceno, M Rohani, Y Grégoire
Consumer Perception of Product Risks and Benefits, 345-364, 2017
Homo Virtualensis: Evolutionary Psychology as a Tool for Studying Video Games
Z Mendenhall, G Saad, MV Nepomuceno
Evolutionary Psychology and Information Systems Research, 305-328, 2010
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