| The power of politics in branding G Matos, G Vinuales, DA Sheinin Journal of marketing theory and practice 25 (2), 125-140, 2017 | 41 | 2017 |
| Allow me to (re) introduce myself: An experiential learning rebranding project within the context of professional sports DHS Bennett, G Matos, Y Andonova Marketing Education Review 29 (2), 125-130, 2019 | 10 | 2019 |
| Lifestyle Brands: The Elephant in the Room CG Austin, G Matos. NA-Advances in Consumer Research 41, 2013 | 7 | 2013 |
| Producers' Perspectives on What Makes (and Keeps) Brands Cool G Matos | 1 | 2017 |
| Is this real life? Is it just fantasy? The development and validation of a media-evoked fantasy scale DHS Bennett, G Matos, NA Anaza, C Ruvalcaba, M Hamilton Journal of Consumer Marketing 40 (3), 261-272, 2023 | | 2023 |
| Minority students corporate engagement programs: Addressing the ad industry’s problem with minorities DHS Bennett, G Matos, Y Andonova, L Pindar Journal of Education for Business 96 (7), 468-475, 2021 | | 2021 |
| The Effects of Loneliness on Consumers’ Attitudes Towards Brands’ Social Media Strategies R Saine, G Matos, M Zhao Academy of Marketing Science Annual Conference, 469-478, 2020 | | 2020 |
| What is Street Cred? An Exploration of Street Credibility in the Marketplace D Bennett, G Matos, M Hamilton, N Pendarvis Advances in Consumer Research 48, 2020 | | 2020 |
| DOES BRAND POLITICAL ACTIVISM MAKE A BRAND MORE OR LESS AMARICAN? THE INFLUENCE OF BRAND VALUES AND CONSUMERS’PERCEPTIONS OF BETRAYAL ON BRAND ATTITUDE G Vinuales, DA Sheinin, G Matos 2020 AMA Summer Academic Conference, 767, 2020 | | 2020 |
| What Makes Brands Cool: an Exploration of Producer Perspectives G Matos, N Dholakia, H Leonard, D Bennett ACR European Advances, 2013 | | 2013 |
Delancy BennettHoward UniversityAdresse e-mail validée de Howard.edu
