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Anton Siebert
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Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals
A Siebert, A Gopaldas, A Lindridge, C Simoes
Journal of Marketing 84 (4), 45-66, 2020
2222020
Women over 40, Foreigners of Color, and Other Missing Persons in Globalizing Mediascapes: Understanding Marketing Images as Mirrors of Intersectionality
A Gopaldas, A Siebert
Consumption Markets & Culture 21 (4), 323-346, 2018
632018
Market System Dynamics: The Value of and the Open Questions Associated with Studying Markets in Consumer Culture Theory
A Siebert, M Giesler
ACR North American Advances, 2012
232012
How non-Western Consumers Negotiate Competing Ideologies of Sharing Through the Consumption of Digital Technology
A Siebert
The Routledge Companion to Digital Consumption, 155-165, 2013
52013
Service Conversation: Advisory, Relational and Transformative Approaches
A Gopaldas, M Carnevale, R Kedzior, A Siebert
Journal of Services Marketing 35 (8), 988-999, 2021
42021
Designing Servicescapes for Transformative Service Conversations: Lessons from Mental Health Services
A Gopaldas, A Siebert, B Ertimur
Journal of Consumer Marketing 39 (6), 649-659, 2022
22022
What You're Getting Wrong About Customer Journeys
A Gopaldas, A Siebert
Harvard Business Review 100 (4), 92-99, 2022
12022
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