| The relationship of personality traits and self-monitoring behavior to choice of business major NM Noël, C Michaels, MG Levas Journal of education for business 78 (3), 153-157, 2003 | 145 | 2003 |
| Environmental uncertainty and organizational structure: a product management perspective S Lysonski, M Levas, N Lavenka Journal of Product & Brand Management 4 (3), 7-18, 1995 | 67 | 1995 |
| A typology of students based on academic entitlement M Luckett, PJ Trocchia, NM Noel, D Marlin Journal of Education for Business 92 (2), 96-102, 2017 | 42 | 2017 |
| Developing a framework for sources of new product ideas SF Stasch, RT Lonsdale, NM LaVenka Journal of Consumer Marketing 9 (2), 5-15, 1992 | 38 | 1992 |
| The benefits, satisfaction, and perceived value of small business membership in a chamber of commerce NM Noel, M Luckett International Journal of Nonprofit and Voluntary Sector Marketing 19 (1), 27-39, 2014 | 27 | 2014 |
| Classification of sources of new product ideas RT Lonsdale, NM Noel, SF Stasch PDMA Handbook of New Product Development, 179-194, 1996 | 25 | 1996 |
| Measurement of Consumers' Perceptions of Product Quality, Brand Name, and Packaging: Candy Bar Comparisons by Magnitude Estimation. NM Lavenka Marketing Research 3 (2), 1991 | 23 | 1991 |
| Benchmarking consumer perceptions of product quality with price: An exploration NM Noël, N Hanna Psychology & Marketing 13 (6), 591-604, 1996 | 19 | 1996 |
| A predictive psychometric model to identify personality and gender differences of college majors ML NM Noël, P Trocchia The International Journal of Management 14 (3), 240-247, 2016 | 17* | 2016 |
| Magnitude estimation of food acceptance N LAVENKA, J KAMEN Journal of food science 59 (6), 1322-1324, 1994 | 16 | 1994 |
| A benchmark process for measuring consumer perceptions of total quality NM Noël International Journal of Market Research 56 (2), 149-166, 2014 | 12 | 2014 |
| Benchmarking consumer perceptions of retail constructs for apparel merchandisers using magnitude estimation NM Noël Journal of Fashion Marketing and Management: An International Journal 13 (3 …, 2009 | 8 | 2009 |
| The measurement of intrinsic and extrinsic product quality: A magnitude estimation approach. NM Lavenka Journal of the Market Research Society, 1989 | 7 | 1989 |
| Benchmarking breakfast cereals: measures of consumer perceptions of quality, product information, and nutritional labels NM Lavenka, R Shreve Journal of Food Products Marketing 3 (1), 13-23, 1996 | 4 | 1996 |
| Establishing Strategic Objectives: Measurement and Testing in Product Quality and Design NM Noël Design Management Journal (Former Series) 11 (4), 65-70, 2000 | 3 | 2000 |
| The Effects of Retail Competition on the Personal Selling Effort of New Car Salespeople NM Lavenka, AF Jung Journal of Applied Business Research (JABR) 7 (3), 110-115, 1991 | 3 | 1991 |
| Consumer alienation and perceived relevance of the business simulation RL Decker, NM Lavenka Developments in Business Simulation and Experiential Learning: Proceedings …, 1981 | 3 | 1981 |
| The impact of a business education on fiscal conservatism NM Noël, P Trocchia, M Luckett Journal of Education for Business 90 (6), 306-313, 2015 | 1 | 2015 |
| A student typology based on instructional method preferences PJ Trocchia, MG Luckett, NM Noel Journal of Education for Business 96 (3), 149-155, 2021 | | 2021 |
| Automobile prices and the value of shopping NM LAVENKA, AF JUNG Journal of Consumer Studies & Home Economics 15 (1), 15-21, 1991 | | 1991 |
