| Creativity via cartoon spokespeople in print ads: Capitalizing on the distinctiveness effect RS Heiser, JJ Sierra, IM Torres Journal of Advertising 37 (4), 75-84, 2008 | 146 | 2008 |
| Identification effects on advertising response: The moderating role of involvement IM Torres, E Briggs Journal of Advertising 36 (3), 97-108, 2007 | 124 | 2007 |
| Consumer attitudes toward social network advertising C Luna-Nevarez, IM Torres Journal of Current Issues & Research in Advertising 36 (1), 1-19, 2015 | 121 | 2015 |
| Using a model's apparent ethnicity to influence viewer responses to print ads: A social identity theory perspective JJ Sierra, MR Hyman, IM Torres Journal of Current Issues & Research in Advertising 31 (2), 41-66, 2009 | 109 | 2009 |
| The effects of warning-label placement in print ads: A social contract perspective IM Torres, JJ Sierra, RS Heiser Journal of Advertising 36 (2), 49-62, 2007 | 101 | 2007 |
| Does Hispanic‐targeted advertising work for services? IM Torres, E Briggs Journal of Services Marketing 19 (3), 150-156, 2005 | 54 | 2005 |
| Social media communications and marketing strategy: A taxonomical review of potential explanatory approaches Y Pan, IM Torres, MA Zúñiga Journal of Internet Commerce 18 (1), 73-90, 2019 | 48 | 2019 |
| Antecedents of students’ identification with university brands: A study on public universities in Iran R Fazli-Salehi, MR Esfidani, IM Torres, MA Zúñiga Asia Pacific Journal of Marketing and Logistics 31 (4), 830-854, 2019 | 47 | 2019 |
| Advertising's Unintended Consequence DA Kopf, IM Torres, C Enomoto Journal of Advertising 40 (4), 5-18, 2011 | 47 | 2011 |
| A tale of two theories: Sympathy or competition? IM Torres Journal of Business Research 60 (3), 197-205, 2007 | 40 | 2007 |
| Hispanic-targeted advertising: more sales? IM Torres, BD Gelb Journal of Advertising Research 42 (6), 69-75, 2002 | 37 | 2002 |
| Social media reviewing channels: the role of channel interactivity and vloggers’ self-disclosure in consumers’ parasocial interaction R Fazli-Salehi, M Jahangard, IM Torres, R Madadi, MÁ Zúñiga Journal of Consumer Marketing 39 (2), 242-253, 2022 | 32 | 2022 |
| Multicultural advertising: The impact of consumers’ self-concept clarity and materialism on self-brand connection and communal-brand connection R Fazli-Salehi, IM Torres, R Madadi, MÁ Zúñiga Journal of Business Research 137, 46-57, 2021 | 32 | 2021 |
| Is country affinity applicable for domestic brands? The role of nation sentiment on consumers' self-brand connection with domestic vs foreign brands R Fazli-Salehi, IM Torres, R Madadi, MA Zúniga Asia Pacific Journal of Marketing and Logistics 33 (3), 731-754, 2021 | 32 | 2021 |
| The effects of advertising ethnic cues on brand love, brand attachment and attitude toward the brand R Madadi, IM Torres, R Fazli-Salehi, MÁ Zúñiga Spanish Journal of Marketing-ESIC 25 (2), 333-354, 2021 | 31 | 2021 |
| The effects of involvement and ad type on attitudes toward direct-to-consumer advertising of prescription drugs Y Limbu, IM Torres Journal of health and human services administration 32 (1), 51-82, 2009 | 30 | 2009 |
| Hierarchical relationships among brand equity dimensions: The mediating effects of brand trust and brand love R Madadi, IM Torres, MÁ Zúñiga Services Marketing Quarterly 42 (1-2), 74-92, 2021 | 25 | 2021 |
| Teacher study groups: In search of teaching freedom ME Torres-Guzmán, V Hunt, IM Torres, R Madrigal, I Flecha, S Lukas, ... The New Educator 2 (3), 207-226, 2006 | 22 | 2006 |
| What products can benefit from African American advertising appeals? The moderating role of product involvement IM Torres, C Luna-Nevarez Journal of Current Issues & Research in Advertising 33 (1), 37-55, 2012 | 20 | 2012 |
| Antecedents and outcomes of brand identification with Apple products among Iranian consumers R Fazli-Salehi, M Azadi, IM Torres, MÁ Zúñiga Journal of Relationship Marketing 20 (2), 135-155, 2021 | 19 | 2021 |
