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Upender Subramanian
Upender Subramanian
Professor of marketing, ut dallas
Verified email at utdallas.edu
Title
Cited by
Cited by
Year
Your Uber is Arriving: Managing On-Demand Workers through Surge Pricing, Forecast Communication and Worker Incentives
H Guda, U Subramanian
Management Science, 2019
3192019
Sharing economy: Review of current research and future directions
C Narasimhan, P Papatla, B Jiang, PK Kopalle, PR Messinger, S Moorthy, ...
Customer needs and solutions 5, 93-106, 2018
1432018
Platforms: a multiplicity of research opportunities
S Sriram, P Manchanda, ME Bravo, J Chu, L Ma, M Song, S Shriver, ...
Marketing Letters 26, 141-152, 2015
1142015
Information sharing, advice provision, or delegation: What leads to higher trust and trustworthiness?
Ö Özer, U Subramanian, Y Wang
Management Science 64 (1), 474-493, 2018
942018
Leveraging experienced consumers to attract new consumers: An equilibrium analysis of displaying deal sales by daily deal websites
U Subramanian, RC Rao
Management Science 62 (12), 3555-3575, 2016
802016
Competitive consequences of using a category captain
U Subramanian, JS Raju, SK Dhar, Y Wang
Management Science 56 (10), 1739-1765, 2010
712010
The strategic value of high-cost customers
U Subramanian, JS Raju, ZJ Zhang
Management Science 60 (2), 494-507, 2014
412014
The Informational Role of Buyback Contracts
S Wang, H Gurnani, U Subramanian
Management Science, 2020
292020
A theory of social coupons
U Subramanian
Available at SSRN 2103979, 2012
262012
Strategic surge pricing and forecast communication on on-demand service platforms
H Guda, U Subramanian
SSRN Electronic Journal, 2017
192017
Are we strategically naive or guided by trust and trustworthiness in cheap-talk communication
X Li, Ö Özer, U Subramanian
Management Science, 2021
152021
Customer value-based management: Competitive implications
U Subramanian, JS Raju, ZJ Zhang
Customer Value-Based Management: Competitive Implications (March 1, 2008), 2008
142008
Exclusive handset arrangements in the wireless industry: A competitive analysis
U Subramanian, JS Raju, ZJ Zhang
Marketing Science 32 (2), 246-270, 2013
112013
Ad-blockers and limited ad-blocking
U Subramanian, M Zia
Available at SSRN 3466105, 2021
42021
Collaborating in an Imperfect World.
U Subramanian, J Raju
International Commerce Review--ECR Journal 10 (1), 2011
22011
Retail Buyer and Manufacturer Influence
U Subramanian, ZJ Zhang
Management Science, 2024
1*2024
Essays on competitive strategies in wireless markets
U Subramanian
University of Pennsylvania, 2009
12009
Service Science Editorial Board, 2023
S Benjaafar, B Jiang, A Xu, G Allon, CS Tang, A Chernobai, M Pinedo, ...
Service Science 15 (4), C3-C3, 2023
2023
Next Steps for Frontiers in Marketing Science
A Aribarg, T Chan, P S. Desai, N Mehta, U Subramanian, O Toubia, ...
Marketing Science 41 (5), 871-872, 2022
2022
Ad-Blockers and Limited Ad-Blocking
M Zia, U Subramanian
Academy of Management Proceedings 2022 (1), 17334, 2022
2022
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