Michel Laroche
Michel Laroche
Royal Bank Distinguished Professor of Marketing, Concordia University
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Cited by
Cited by
Targeting consumers who are willing to pay more for environmentally friendly products
M Laroche, J Bergeron, G Barbaro‐Forleo
Journal of consumer marketing 18 (6), 503-520, 2001
The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty
M Laroche, MR Habibi, MO Richard, R Sankaranarayanan
Computers in human behavior 28 (5), 1755-1767, 2012
To be or not to be in social media: How brand loyalty is affected by social media?
M Laroche, MR Habibi, MO Richard
International journal of information management 33 (1), 76-82, 2013
Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context
M Laroche, C Kim, L Zhou
Journal of business Research 37 (2), 115-120, 1996
The influence of country image structure on consumer evaluations of foreign products
M Laroche, N Papadopoulos, LA Heslop, M Mourali
International Marketing Review 22 (1), 96-115, 2005
Acculturation to the global consumer culture: Scale development and research paradigm
M Cleveland, M Laroche
Journal of business research 60 (3), 249-259, 2007
Cosmopolitanism, consumer ethnocentrism, and materialism: An eight-country study of antecedents and outcomes
M Cleveland, M Laroche, N Papadopoulos
Journal of International marketing 17 (1), 116-146, 2009
The roles of brand community and community engagement in building brand trust on social media
MR Habibi, M Laroche, MO Richard
Computers in human behavior 37, 152-161, 2014
Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences
M Laroche, Z Yang, GHG McDougall, J Bergeron
Journal of retailing 81 (4), 251-267, 2005
Shades of green: linking environmental locus of control and pro‐environmental behaviors
M Cleveland, M Kalamas, M Laroche
Journal of consumer marketing 22 (4), 198-212, 2005
Exploring how intangibility affects perceived risk
M Laroche, GHG McDougall, J Bergeron, Z Yang
Journal of Service research 6 (4), 373-389, 2004
Service quality perceptions and customer satisfaction: evaluating the role of culture
M Laroche, LC Ueltschy, S Abe, M Cleveland, PP Yannopoulos
Journal of international marketing 12 (3), 58-85, 2004
Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities
MR Habibi, M Laroche, MO Richard
International Journal of Information Management 34 (2), 123-132, 2014
How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns
MV Nepomuceno, M Laroche, MO Richard
Journal of Retailing and Consumer Services 21 (4), 619-629, 2014
How intangibility affects perceived risk: the moderating role of knowledge and involvement
M Laroche, J Bergeron, C Goutaland
Journal of services marketing 17 (2), 122-140, 2003
What managers should know about the sharing economy
MR Habibi, A Davidson, M Laroche
Business Horizons 60 (1), 113-121, 2017
Individualistic orientation and consumer susceptibility to interpersonal influence
M Mourali, M Laroche, F Pons
Journal of services marketing 19 (3), 164-173, 2005
Service quality and satisfaction: an international comparison of professional services perceptions
LC Ueltschy, M Laroche, A Eggert, U Bindl
Journal of Services Marketing 21 (6), 410-423, 2007
Gender differences in information search strategies for a Christmas gift
M Laroche, G Saad, M Cleveland, E Browne
Journal of consumer marketing 17 (6), 500-522, 2000
Identity, demographics, and consumer behaviors: International market segmentation across product categories
M Cleveland, N Papadopoulos, M Laroche
International Marketing Review 28 (3), 244-266, 2011
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