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Michel Laroche
Michel Laroche
Royal Bank Distinguished Professor of Marketing, Concordia University
Verified email at concordia.ca
Title
Cited by
Cited by
Year
Targeting consumers who are willing to pay more for environmentally friendly products
M Laroche, J Bergeron, G Barbaro‐Forleo
Journal of consumer marketing 18 (6), 503-520, 2001
45602001
The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty
M Laroche, MR Habibi, MO Richard, R Sankaranarayanan
Computers in human behavior 28 (5), 1755-1767, 2012
15632012
To be or not to be in social media: How brand loyalty is affected by social media?
M Laroche, MR Habibi, MO Richard
International journal of information management 33 (1), 76-82, 2013
15462013
Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context
M Laroche, C Kim, L Zhou
Journal of business Research 37 (2), 115-120, 1996
11921996
The influence of country image structure on consumer evaluations of foreign products
M Laroche, N Papadopoulos, LA Heslop, M Mourali
International Marketing Review 22 (1), 96-115, 2005
11912005
Acculturation to the global consumer culture: Scale development and research paradigm
M Cleveland, M Laroche
Journal of business research 60 (3), 249-259, 2007
8882007
Cosmopolitanism, consumer ethnocentrism, and materialism: An eight-country study of antecedents and outcomes
M Cleveland, M Laroche, N Papadopoulos
Journal of International marketing 17 (1), 116-146, 2009
8752009
The roles of brand community and community engagement in building brand trust on social media
MR Habibi, M Laroche, MO Richard
Computers in human behavior 37, 152-161, 2014
8682014
Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences
M Laroche, Z Yang, GHG McDougall, J Bergeron
Journal of retailing 81 (4), 251-267, 2005
6362005
Shades of green: linking environmental locus of control and pro‐environmental behaviors
M Cleveland, M Kalamas, M Laroche
Journal of consumer marketing 22 (4), 198-212, 2005
5692005
Exploring how intangibility affects perceived risk
M Laroche, GHG McDougall, J Bergeron, Z Yang
Journal of Service research 6 (4), 373-389, 2004
5692004
Service quality perceptions and customer satisfaction: evaluating the role of culture
M Laroche, LC Ueltschy, S Abe, M Cleveland, PP Yannopoulos
Journal of international marketing 12 (3), 58-85, 2004
4192004
Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities
MR Habibi, M Laroche, MO Richard
International Journal of Information Management 34 (2), 123-132, 2014
4112014
How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns
MV Nepomuceno, M Laroche, MO Richard
Journal of Retailing and Consumer Services 21 (4), 619-629, 2014
3972014
How intangibility affects perceived risk: the moderating role of knowledge and involvement
M Laroche, J Bergeron, C Goutaland
Journal of services marketing 17 (2), 122-140, 2003
3802003
What managers should know about the sharing economy
MR Habibi, A Davidson, M Laroche
Business Horizons 60 (1), 113-121, 2017
3622017
Individualistic orientation and consumer susceptibility to interpersonal influence
M Mourali, M Laroche, F Pons
Journal of services marketing 19 (3), 164-173, 2005
3422005
Service quality and satisfaction: an international comparison of professional services perceptions
LC Ueltschy, M Laroche, A Eggert, U Bindl
Journal of Services Marketing 21 (6), 410-423, 2007
3412007
Gender differences in information search strategies for a Christmas gift
M Laroche, G Saad, M Cleveland, E Browne
Journal of consumer marketing 17 (6), 500-522, 2000
3402000
Identity, demographics, and consumer behaviors: International market segmentation across product categories
M Cleveland, N Papadopoulos, M Laroche
International Marketing Review 28 (3), 244-266, 2011
3282011
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