| Countervailing market responses to corporate co-optation and the ideological recruitment of consumption communities CJ Thompson, G Coskuner-Balli Journal of consumer research 34 (2), 135-152, 2007 | 611 | 2007 |
| Enchanting ethical consumerism: The case of community supported agriculture CJ Thompson, G Coskuner-Balli Journal of consumer culture 7 (3), 275-303, 2007 | 363 | 2007 |
| The status costs of subordinate cultural capital: At-home fathers’ collective pursuit of cultural legitimacy through capitalizing consumption practices G Coskuner-Balli, CJ Thompson Journal of Consumer Research 40 (1), 19-41, 2013 | 278 | 2013 |
| Navigating the institutional logics of markets: Implications for strategic brand management B Ertimur, G Coskuner-Balli Journal of Marketing 79 (2), 40-61, 2015 | 242 | 2015 |
| Consumer culture theory: The ironies of history S Askegaard, L Scott Marketing Theory 13 (2), 139-147, 2013 | 75 | 2013 |
| Legitimation of hybrid cultural products: The case of American Yoga G Coskuner-Balli, B Ertimur Marketing Theory 17 (2), 127-147, 2017 | 69 | 2017 |
| Citizen-consumers wanted: Revitalizing the American dream in the face of economic recessions, 1981–2012 G Coskuner-Balli Journal of Consumer Research 47 (3), 327-349, 2020 | 64 | 2020 |
| Market practices of legitimization: Insights from consumer culture theory G Coskuner-Balli Marketing Theory 13 (2), 193-211, 2013 | 55 | 2013 |
| The aura of new goods: How consumers mediate newness G Coskuner‐Balli, Ö Sandikci Journal of Consumer Behaviour 13 (2), 122-130, 2014 | 32 | 2014 |
| Market system dynamics: The value of and the open questions associated with studying markets in consumer culture theory A Siebert, M Giesler Advances in consumer research 40, 1096-1097, 2012 | 24 | 2012 |
| Brands expressing compassion and care through advertising B Ertimur, G Coskuner-Balli Journal of Advertising 50 (3), 230-239, 2021 | 18 | 2021 |
| Performative structures, American exceptionalism, and the legitimation of free trade G Coskuner-Balli, G Tumbat Marketing Theory 17 (1), 31-50, 2017 | 14 | 2017 |
| Creating hybridity: The case of American yoga G Coskuner-Balli, B Ertimur NA-Advances in Consumer Research Volume 43, 2015 | 6 | 2015 |
| Legitimatizing an emergent social identity through marketplace performances G Coskuner-Balli, C Thompson ACR North American Advances, 2009 | 4 | 2009 |
| The emerging lifestyle of stay-at-home dads: creating and legitimating a new social identity in the marketplace G Coskuner-Balli University of Wisconsin--Madison, 2008 | 3 | 2008 |
| Market Evolution Through Shifts in Institutional Logics B Ertimur, G Coskuner-Balli ACR North American Advances, 2014 | 2 | 2014 |
| Viewing gender as a value-creative resource G Coskuner-Balli, B Ertimur Gender, Culture, and Consumer Behavior, 163-193, 2012 | 2 | 2012 |
| Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage M Üçok Hughes, DM Martin, G Coskuner-Balli Journal of Macromarketing, 02761467231215775, 2023 | 1 | 2023 |
| The cultural turn in lifestyle research G Coskuner-Balli The Routledge Companion to Critical Marketing, 2018 | 1 | 2018 |
| Glocalization of Marketplace Cultures G Coskuner-Balli, B Ertimur Consumer Culture Theory, 126-50, 2018 | 1 | 2018 |
Craig ThompsonProfessor of Marketing, University of Wisconsin at MadisonVerified email at bus.wisc.edu
Craig ThompsonProfessor of Marketing, University of Wisconsin at MadisonVerified email at bus.wisc.edu