Roderick J. Brodie

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	All	Since 2019
Citations	34545	18952
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Co-authors

Linda D. HollebeekSunway University, Vilnius University, TalTech, Umea University, Lund University, U. of JohannesburgVerified email at sunway.edu.my
Nicole E CovielloWilfrid Laurier University; LUT UniversityVerified email at wlu.ca
Mark GlynnAssociate Professor, AUT UniversityVerified email at aut.ac.nz
Adam LindgreenProfessor og institutleder, Copenhagen Business SchoolVerified email at cbs.dk
Peter J DanaherProfessor of Marketing and Econometrics, Monash UniversityVerified email at monash.edu
Kaj StorbackaProfessor, Hanken School of EconomicsVerified email at hanken.fi
Victoria J (Vicki) LittleSenior lecturer, RMIT University VietnamVerified email at rmit.edu.vn
j scott armstrongThe Wharton School, University of PennsylvaniaVerified email at wharton.upenn.edu
Suvi NenonenProfessor, Stockholm School of EconomicsVerified email at hhs.se
Linda D PetersUniverstiy of nottinghamVerified email at nottingham.ac.uk
Maureen Benson-ReaAssociate Professor at the University of AucklandVerified email at auckland.ac.nz
Wesley J. JohnstonCBIM RoundTable Professor of Marketing, Georgia State UniversityVerified email at gsu.edu
Jodie ConduitProfessor of Marketing, University of AdelaideVerified email at adelaide.edu.au
Christoph F. BreidbachBusiness School, The University of QueenslandVerified email at business.uq.edu.au
Prof Heidi WinklhoferNottingham University Business SchoolVerified email at nottingham.ac.uk
Elina JaakkolaProfessor of Marketing, Turku School of Economics, University of TurkuVerified email at utu.fi
Anca E CretuPhD cand.Verified email at nottingham.ac.uk
Robert A. Davisdrrobertdavis.com and Massey UniversityVerified email at massey.ac.nz
Loic Pengtao LiLecturer, La Trobe UniversityVerified email at latrobe.edu.au
Claas Christian GermelmannLehrstuhl für Marketing & Konsumentenverhalten, Universität BayreuthVerified email at uni-bayreuth.de

Roderick J. Brodie

Department of Marketing University of Auckland Business School

Verified email at auckland.ac.nz

Branding and Relationships Service Management and Engagement Theorizing in Marketing


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Customer engagement: Conceptual domain, fundamental propositions, and implications for research RJ Brodie, LD Hollebeek, B Jurić, A Ilić Journal of service research 14 (3), 252-271, 2011	5590	2011
Consumer engagement in a virtual brand community: An exploratory analysis RJ Brodie, A Ilic, B Juric, L Hollebeek Journal of business research 66 (1), 105-114, 2013	4957	2013
Consumer brand engagement in social media: Conceptualization, scale development and validation LD Hollebeek, MS Glynn, RJ Brodie Journal of interactive marketing 28 (2), 149-165, 2014	4087	2014
The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective AE Cretu, RJ Brodie Industrial marketing management 36 (2), 230-240, 2007	1764	2007
Measuring the quality of relationships in consumer services: an empirical study K Roberts, S Varki, R Brodie European Journal of marketing 37 (1/2), 169-196, 2003	1433	2003
Actor engagement as a microfoundation for value co-creation K Storbacka, RJ Brodie, T Böhmann, PP Maglio, S Nenonen Journal of business research 69 (8), 3008-3017, 2016	990	2016
How firms relate to their markets: an empirical examination of contemporary marketing practices NE Coviello, RJ Brodie, PJ Danaher, WJ Johnston Journal of marketing 66 (3), 33-46, 2002	887	2002
Investigating the service brand: A customer value perspective RJ Brodie, JRM Whittome, GJ Brush Journal of business research 62 (3), 345-355, 2009	856	2009
Towards a paradigm shift in marketing? An examination of current marketing practices RJ Brodie, NE Coviello, RW Brookes, V Little Journal of marketing management 13 (5), 383-406, 1997	702	1997
Understanding contemporary marketing: development of a classification scheme NE Coviello, RJ Brodie, HJ Munro Journal of Marketing management 13 (6), 501-522, 1997	544	1997
An investigation of marketing practice by firm size NE Coviello, RJ Brodie, HJ Munro Journal of business venturing 15 (5-6), 523-545, 2000	539	2000
Beyond virtuality: from engagement platforms to engagement ecosystems C F. Breidbach, R Brodie, L Hollebeek Managing Service Quality 24 (6), 592-611, 2014	450	2014
The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory? RJ Brodie, MS Glynn, V Little Marketing theory 6 (3), 363-379, 2006	422	2006
Is e‐marketing coming of age? An examination of the penetration of e‐marketing and firm performance RJ Brodie, H Winklhofer, NE Coviello, WJ Johnston Journal of interactive marketing 21 (1), 2-21, 2007	402	2007
The influence of involvement on purchase intention for new world wine LD Hollebeek, SR Jaeger, RJ Brodie, A Balemi Food Quality and Preference 18 (8), 1033-1049, 2007	381	2007
Actor engagement in networks: Defining the conceptual domain RJ Brodie, JA Fehrer, E Jaakkola, J Conduit Journal of service research 22 (2), 173-188, 2019	372	2019
Consumer evaluations of brand extensions: Further empirical results L Sunde, RJ Brodie International Journal of Research in Marketing 10 (1), 47-53, 1993	366	1993
Engagement platforms in the sharing economy: Conceptual foundations and research directions CF Breidbach, RJ Brodie Journal of Service Theory and Practice 27 (4), 761-777, 2017	365	2017
Resource integration M Kleinaltenkamp, RJ Brodie, P Frow, T Hughes, LD Peters, ... Marketing theory 12 (2), 201-205, 2012	336	2012
Strategic drivers, anticipated and unanticipated outcomes of customer engagement LD Hollebeek, J Conduit, RJ Brodie Journal of Marketing Management 32 (5-6), 393-398, 2016	317	2016

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