Jeannette Paschen
Jeannette Paschen
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How blockchain technologies impact your business model
V Morkunas, J Paschen, E Boon
Business Horizons, 2019
Go boldly!: Explore augmented reality (AR), virtual reality (VR), and mixed reality (MR) for business
M Farshid, J Paschen, T Eriksson, J Kietzmann
Business horizons 61 (5), 657-663, 2018
Artificial Intelligence in Advertising: How Marketers Can Leverage Artificial Intelligence Along the Consumer Journey
J Kietzmann, J Paschen, E Treen
Journal of Advertising Research 58 (3), 263-267, 2018
Choose wisely: Crowdfunding through the stages of the startup life cycle
J Paschen
Business horizons 60 (2), 179-188, 2017
Artificial intelligence (AI) and its implications for market knowledge in B2B marketing
J Paschen, J Kietzmann, TC Kietzmann
Journal of business & industrial marketing 34 (7), 1410-1419, 2019
Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel
J Paschen, M Wilson, JJ Ferreira
Business Horizons 63 (3), 403-414, 2020
Employer branding: Understanding employer attractiveness of IT companies
A Dabirian, J Paschen, J Kietzmann
IT professional 21 (1), 82-89, 2019
Investigating the emotional appeal of fake news versus real news using artificial intelligence and human contributions
J Paschen
Journal of Product and Brand Management, 2019
What marketers need to know about non-fungible tokens (NFTs)
R Chohan, J Paschen
Business Horizons 66 (1), 43-50, 2021
The Circular Economy meets Artificial Intelligence (AI) - Understanding the Opportunities of AI for Reverse Logistics
M Wilson, J Paschen, L Pitt
Management of Environmental Quality, 2021
Artificial intelligence (AI) and value co-creation in B2B sales: Activities, actors and resources
J Paschen, U Paschen, E Pala, J Kietzmann
Australasian Marketing Journal, 2020
NFT marketing: How marketers can use nonfungible tokens in their campaigns
R Chohan, J Paschen
Business Horizons 66 (1), 43-50, 2023
# BuyNothingDay: investigating consumer restraint using hybrid content analysis of Twitter data
J Paschen, M Wilson, K Robson
European Journal of Marketing 54 (2), 327-350, 2020
The brand personalities of brand communities: an analysis of online communication
J Paschen, L Pitt, J Kietzmann, A Dabirian, M Farshid
Online Information Review 41 (7), 1064-1075, 2017
Reading between the lines: Understanding customer experience with disruptive technology through online reviews
J Robertson, C Ferreira, J Paschen
Australasian Marketing Journal 29 (3), 215-224, 2021
Emerging technologies and value creation in business and industrial marketing
J Paschen, L Pitt, J Kietzmann
Journal of Business & Industrial Marketing 34 (7), 1401-1402, 2019
Fine wine through time: a review of the Journal of Wine Research
J Paschen, M Wilson, J Nehajowich, J Prpić
Journal of Wine Research 27 (2), 91-104, 2016
À votre santé–conceptualizing the AO typology for luxury wine and spirits
J Paschen, U Paschen, JH Kietzmann
International Journal of Wine Business Research 28 (2), 170-186, 2016
Artificial intelligence, marketing, and the history of technology: Kranzberg’s laws as a conceptual lens
C Pitt, J Paschen, J Kietzmann, LF Pitt, E Pala
Australasian Marketing Journal 31 (1), 81-89, 2023
Understanding the opportunities and challenges of wearable technology
L Pitt, J Kietzmann, K Robson, K Plangger, E Treen, J Paschen, ...
Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017
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