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Curtis Haugtvedt
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Elaboration as a determinant of attitude strength: Creating attitudes that are persistent, resistant, and predictive of behavior
RE Petty, CP Haugtvedt, SM Smith
Attitude strength, 93-130, 2014
10512014
Need for cognition and advertising: Understanding the role of personality variables in consumer behavior
CP Haugtvedt, RE Petty, JT Cacioppo
Journal of Consumer Psychology 1 (3), 239-260, 1992
10361992
Personality and persuasion: Need for cognition moderates the persistence and resistance of attitude changes.
CP Haugtvedt, RE Petty
Journal of Personality and Social psychology 63 (2), 308, 1992
9081992
Message order effects in persuasion: An attitude strength perspective
CP Haugtvedt, DT Wegener
Journal of consumer research 21 (1), 205-218, 1994
6771994
Environmental marketing: strategies, practice, theory, and research
W Winston, AT Mintu-Wimsatt
Routledge, 2013
3052013
Attitudes and recycling: does the measurement of affect enhance behavioral prediction?
SM Smith, CP Haugtvedt, RE Petty
Psychology & Marketing 11 (4), 359-374, 1994
3001994
Advertising repetition and variation strategies: Implications for understanding attitude strength
CP Haugtvedt, DW Schumann, WL Schneier, WL Warren
Journal of Consumer Research 21 (1), 176-189, 1994
2981994
Handbook of consumer psychology
CP Haugtvedt, PM Herr, FR Kardes
Routledge, 2018
2792018
I know what you’re doing and why you’re doing it
MC Campbell, A Kirmani
Handbook of Concumer Psychology, 549-574, 2008
2702008
Source and message factors in persuasion: A reply to Stiff's critique of the elaboration likelihood model
RE Petty, JA Kasmer, CP Haugtvedt, JT Cacioppo
Taylor & Francis Group 54 (3), 233-249, 1987
2641987
Attention, distraction, and cold-pressor pain.
KD McCaul, C Haugtvedt
Journal of Personality and Social Psychology 43 (1), 154, 1982
2241982
Personality and Ad Effectiveness: Exploring the Utility of Need for Cognition.
C Haugtvedt, RE Petty, JT Cacioppo, T Steidley
Advances in consumer research 15 (1), 1988
2051988
Interactive effects of presentation modality and message-generated imagery on recall of advertising information
HR Unnava, S Agarwal, CP Haugtvedt
Journal of Consumer Research 23 (1), 81-88, 1996
1851996
Contemporary attitude theory in sport: Theoretical considerations and implications
DC Funk, CP Haugtvedt, DR Howard
Sport Management Review 3 (2), 125-144, 2000
1582000
Ego-involvement and persuasion: An appreciative look at the Sherif’s contribution to the study of self-relevance and attitude change
RE Petty, JT Cacioppo, CP Haugtvedt
Social judgment and intergroup relations: Essays in honor of Muzafer Sherif …, 1992
1491992
Goal-Directed Consumer Behavior: Motivation, Volition, and Affect: Hans Baumgartner and Rik Pieters
CP Haugtvedt, PM Herr, FR Kardes
Handbook of consumer psychology, 376-401, 2018
1322018
Online consumer psychology: Understanding and influencing consumer behavior in the virtual world
CP Haugtvedt, KA Machleit, R Yalch
Psychology Press, 2005
1322005
Understanding interactivity of cyberspace advertising
HA Roehm, CP Haugtvedt
Advertising and the world wide web, 37-50, 1999
1301999
Attitude change and persuasion
CP Haugtvedt, JA Kasmer
Handbook of consumer psychology, 427-443, 2018
752018
Understanding Responses to Sex Appeals in Advertising: An Individual Difference Approach.
SM Smith, CP Haugtvedt, JM Jadrich, MR Anton
Advances in consumer research 22 (1), 1995
721995
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