ABSTRACT Why are certain pieces of online content more viral than others? This article
takes a psychological approach to understanding diffusion. Using a unique dataset of all the
New York Times articles published over a three month period, the authors examine how ...

... driven by editors featuring those types of stories, which could mechanically increase their
virality.4 Longer ... related to whether and where articles are featured on the home page, while
emotional characteristics are ... Emotion Predictors Positivity .13*** .11*** .17*** .16*** .14*** .23 ...

Abstract Growth in the popularity of social networking sites (SNSs) such as Facebook has
been accompanied by unintended negative results (eg, cyberbullying). SNSs could offer
solutions, as well. In this article, we explore the persuasive effects of the emotional appeal ...

... to the nature of the content being spread, rather than to the influencers who spread it (b) viral-
ity is a ... We fur- ther argued that virality is a complex phenomenon which can be decomposed into
several components ... Social Transmis- sion, Emotion, and the Virality of Online Content ...

Abstract" Companies are relying more and more on online communication to reach
consumers. While some viral campaigns are tremendously successful, others remain far
below expectations. But why are certain pieces of online content more viral than others? ...

... [5] conclude that the key to success is the ability to stir up an emotional arousal among the
people who pass along the message. ... FutureText, London, UK (2005) [2]. Berger, J., Milkman,
K.: Social transmission, emotion, and the virality of online content. ...

Abstract This article provides a comprehensive investigation on the relations between virality
of news articles and the emotions they are found to evoke. Virality, in our view, is a
phenomenon with many facets, ie under this generic term several different effects of ...

... Method. This is part of a larger study on the effects of emotional tone and virality
features (likes and shares) on attitudes and VBIs. The study used a 2 (affective
evaluation: low versus high likes) × 2 (viral reach: low versus high ...

... as speed of retweeting to be good indicators for message virality (eg, [32 ... in written communication
are determinants of sharing behavior as well as emotional contagion, which ... Previous research
has indicated the effectiveness of CMC in transferring emotion- related information ...

... presented in [8] uses New York Times' articles to examine the relationship between emotions
evoked by ... 7. Virality CCDFs for image Brightness ... Rudolf Arnheim, for example, argues that color
produces essentially emotional experience, whereas shape corresponds to intellectual ...